We spent the early months of building WP AI Writer trying to figure out why our customers' content workflows had ballooned to six steps and four browser tabs. The answer was the same every time: every tool they were using was good at one thing, none of the tools knew about each other, and the customer was the integration layer.
So we built one thing that did the whole job. The whole workflow now takes three clicks. Let's walk through them.
Click One: Tell the AI What to Write
You open the Orbento dashboard. You see a single text box at the top.
You type one sentence describing what you want. Examples:
"Article about the new federal overtime rule for small businesses."
"How to choose between a tax-deferred and a Roth IRA in 2026."
"Guide to picking a CRM for a six-person consultancy."
"Update post on the Department of Labor wage announcement from last week."
That's it. You don't write an outline. You don't pick keywords (the AI picks one based on the topic). You don't choose between five content types. You write one sentence.
Click the generate button. The article enters the queue.
What Happens Behind the Scenes
While the article is queued, here is what is happening, in plain English:
We route your request to the AI provider best suited for the task. For long-form drafting, that is usually Claude. For news roundups where freshness matters, we may use a different provider. The choice happens in our infrastructure — you don't pick.
The AI consults your brand voice profile. It loads your sentence rhythm preferences, your vocabulary, your forbidden words, your tone preferences.
The AI consults your existing blog (if you are on Growth or Agency) for topical coverage and internal linking opportunities.
The AI drafts the article body — 800 to 1,500 words in your voice.
We generate a featured image to match. We write alt text for the image. We generate meta tags. We generate JSON-LD schema. We suggest three to five internal links to your existing posts.
We package all of this and send it to your WordPress site via the plugin.
Typical time from your click to the draft landing in WordPress: between three and seven minutes, depending on article length and how busy the AI providers are at that moment.
Click Two: Review the Draft
Your dashboard tells you the article is ready. The article is now sitting in your WordPress drafts.
You open WordPress. The article is there in the standard editor where you have always worked. The featured image is set. The meta description is in the SEO plugin field. The schema is injected. The internal links are suggested as comments at the appropriate points in the body.
You read through. If it is publishable as-is, you click publish. If you need to tweak something, you tweak it. Manual edits never use a credit — type whatever you want.
If you want the AI to make a change for you, you use one of the five free modification credits. For example:
"Rewrite the introduction with a stronger hook."
"Make the tone less formal."
"Generate a different featured image — less stock-photo-looking."
"Translate this into Spanish." (Growth and Agency only.)
Each of those is one credit. Manual typing is free.
Click Three: Publish
You click publish.
That is the third click.
The article goes live on your site with the featured image, the meta tags, the schema, the alt text, and the internal links all working. Google can crawl it. Readers can read it. Search engines can render rich results.
Time spent total, including review: usually 15 to 30 minutes per article, depending on how much you want to tweak. We have had customers report sub-10-minute end-to-end on articles where the first draft is publishable as-is.
Why Three Clicks Matters
This is the principle that drives the whole design: every step you have to do, you will eventually decide is not worth it. Content cadence dies in steps four, five, and six. The customer who has to open four tabs and copy content between them does not actually publish their fifteen articles a month. They publish two.
We built WP AI Writer assuming our customers will do this every week for years. The bar we set for ourselves was: if a busy small business owner can't run this workflow on a Friday afternoon while waiting for a contractor to show up, we have failed.
What Simplicity Trades Away
We should be honest about what we give up to get the three-click workflow.
You do not have fine-grained control over outlines. If you have very specific structural preferences for your articles, you can specify them in the brand voice questionnaire, but the default behavior is the AI picks the structure.
You do not pick which AI provider runs your draft. We route based on what we think will give the best result. If you specifically want Claude or specifically want GPT, we are not the tool for you — there are general-purpose AI writers that let you pick.
You do not get a hundred customization knobs. We pick sensible defaults and trust the brand voice profile to tune the output.
For most WordPress owners, that trade is worth it. For a small minority — usually people who have built a content workflow they are very attached to over many years — it is not. That is okay. We are not for everyone.
The Alternative
If you would rather keep your six-tool stack, you can. WP AI Writer does not force you to abandon what you have. You can use just the article generation and ignore the bundled image, schema, and SEO features.
But most customers tell us, after a month or two, that the bundling is the thing they didn't know they needed. Once you stop pasting content between tools, you don't want to go back.
Try the Workflow
The Plan Recommender at /assistant picks the right tier in thirty seconds. Or skip the recommender and just subscribe to Solo at $19/mo — that gives you the full three-click workflow on one WordPress site.
First draft to first publish, typical customer: same afternoon as install.